Growing a beard is easy. Growing a great beard takes a little more effort. The difference usually comes down to just a few simple habits — and the right products. Here's everything you need to know about beard care as a beginner.
Step 1: Let It Grow (But Don't Neglect It)
The first few weeks of beard growth can be rough — literally. Itchiness is common as hair grows through the skin. Don't give up. Keep the skin underneath clean and moisturized to get through the itch phase faster.
Step 2: Keep It Clean
Wash your beard 2–3 times per week with a dedicated beard wash or gentle cleanser. Regular shampoo can strip the natural oils that keep beard hair soft. Rinse thoroughly and pat dry — never rub aggressively.
Step 3: Condition with Beard Oil
Beard oil is the single most important product for a healthy beard. It moisturizes both the hair and the skin underneath, tames frizz, adds shine, and softens coarse texture. Apply a few drops to your palm, rub your hands together, and work it through your beard from root to tip.
We carry two excellent options from Abbot Kinney Apothecary — the Energizing Citrus Beard & Mustache Oil for a fresh, bright scent, and the Wood Reserves Beard & Mustache Oil for a warmer, woodsy profile. Both soften and condition without leaving a greasy residue.
Step 4: Condition Deeper with a Beard Conditioner
For longer or coarser beards, a dedicated beard conditioner takes softness to the next level. The Grooming Lounge Whisker Sauce Beard Conditioner is a leave-in formula that works through even the thickest beards — great to apply after washing.
Step 5: Trim and Shape Regularly
Even if you're growing your beard out, regular trimming keeps it looking intentional. Clean up the neckline and cheek line every week or two. Use scissors or a quality trimmer, and comb the beard first so you can see the true length and shape.
Step 6: Brush or Comb Daily
A boar bristle brush or a wide-tooth beard comb trains your hair to grow in the right direction, distributes beard oil evenly, and removes trapped debris. Make it part of your morning routine.
Browse our full selection of Grooming Lounge beard products and Zingari Man for artisan-crafted beard care essentials.